Friction kills retention. So every company selling a fitness experience is obsessive about minimizing friction. Strength workouts are more varied than cardio workouts – you’re moving to different stations constantly – so there are more ‘check in’ points. Checking in = friction. All that friction adds up to a crappy experience that only the most…
Read more
Sometimes it’s hard to describe something, but easy to show it. That’s certainly true for demonstrating the quick, simple installation of ShapeLog’s connected strength training solution. After trying to describe it at a trade show, we decided to go shoot a quick iPhone video. Notice how the installations are all done in less than…
Read more
In 2012 the Journal of Orthopaedic & Sports Physical Therapy published a research study showing “Rate of Force Development” (RFD) is more accurate than traditional strength metrics in determining recovery and readiness for return to sport after ACL injuries. This makes intuitive sense, right? Every athlete knows injuries (or re-injuries) are most likely to happen…
Read more
ShapeLog is going to CES as an Innovation Award Honoree. CES is the most fun trade show on the planet. We hope you can make it. Our award-winning connected strength training platform will be featured in three locations: Eureka Park Booth #50012. This is where our team will be hanging out and meeting people. As…
Read more
It depends, of course, on what we (and you) can do with it. Value of data maps to the value of the products and services built on the data. To create experiences people love, the data should be: Broad. Because fitness preferences are fragmented. Deep. Because if you know interesting things, you can build stickier…
Read more
Club operators – especially the big ones – get to influence and participate in the billion-dollar ‘connected strength’ training opportunity without risking any up-front capital. This is a guide to help you wield this power responsibly. Connected cycling offers important historical context In 2005 the first wireless, connected power meters hit the market. Only a…
Read more
Developers of digital health and fitness products now have access to a rich new dataset: ShapeLog’s strength training data is now available to partners via the ShapeLog API. The data is standardized, portable, and consumable by any app, wearable, or software platform where users track strength training performance. APIs are like offensive linemen – boring…
Read more
Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way:…
Read more
We’re proud to welcome the great Paul Lockington – one of the most respected and well-liked members of the fitness technology community – to the ShapeLog team. He officially joins us this week as Business Development Advisor. Why Hire a Business Development Advisor? ShapeLog’s connected strength solution is disruptive, but disruptive technology is nothing new. ‘Connected…
Read more
ShapeLog and Inspire Fitness are debuting a new “connected strength” solution this week at the IHRSA Conference in Los Angeles. Inspire Fitness is a leader in strength equipment for commercial and home use. The connected strength demo taking place on the IHRSA trade show floor this week combines Inspire strength equipment with ShapeLog strength tracking…
Read more
