ShapeLog is a digital detective that uses deductive reasoning to learn who you are. Most people don’t understand or appreciate the most innovative ShapeLog feature when they first hear it: We can authenticate users based purely on their workout data. So consumers don’t need to bother with bluetooth pairing or RFID or QR codes. They…
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ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and…
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ShapeLog is a funded startup with a team in Ann Arbor and Chicago. We make business-to-business technology solutions for fitness equipment manufacturers – the people who make all the machines at the gym – and commercial fitness clubs. Our patented hardware is not a wearable device: it easily slips onto the strength equipment at the…
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Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way:…
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ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and…
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We’d like to introduce the newest member of the ShapeLog team, Steve Krawczyk. Steve is a data scientist and machine learning thought leader who just happens to love strength training. He has already upped our game in the way we structure and analyze data. Without much effort, Steve has proven that he can analyze user…
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ShapeLog is headed to Taiwan for COMPUTEX Taipei starting May 30th. COMPUTEX is a gigantic technology show, very similar to the Consumer Electronics Show in the U.S. Here’s how the organizers describe the event: Since 1981, COMPUTEX TAIPEI (also called COMPUTEX), has been the world’s leading B2B ICT/IoT (Internet of Things) trade show and developing…
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U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using.…
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Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry…
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This interview originally appeared on the Fitness + Technology Podcast website, and is available for free on iTunes. In case you don’t know the Fitness + Technology Podcast, here’s an introduction: The Fitness + Technology Podcast is the #1 trusted resource for the accelerating world of fitness technology for club owners, operators, and fitness professionals. Each week,…
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